After learning more about the facts and the severe damage of the rubber among other materials on our environment, I was so curious to discover more about this.
After following VEA Wear and the campaign that TV celebrity Paula Yacoubian held a while ago, I decided to dig in further and check out the relationship between the rubber, the tires, the environment and fashion.
Being an eco-conscious person myself (at a minimum level I can say), I was so happy to discover the cause behind such a campaign!
Rubber is not a degradable material and every year, thousands of tons of rubber are disposed of as waste. Once burnt, the rubber produces a toxic gas that pollutes our environment even further.
VEA was born to contribute in protecting the environment, based on a conscious purpose. Up-cycling inner tire rubber tubes into fashionable, handmade rubber bags, wallets, belts, accessories and home deco lines is what VEA wear about.
And under the umbrella of being “Fashionably responsible”, came the collaboration with Paula Yacoubian.
I personally fell in love with VEA’s campaign for mother’s day. And as a big admirer of Paula herself, I had to have this chat with her regarding her collaboration with VEA, about motherhood, about women and about our beloved Lebanon.
Paula definitely wears many hats: She is the journalist, the media trainer, the political strategist, the CEO, the passionate women, the mother and my new discovery that she is the environmental activist.
What made you support VEA’s cause among all causes you support?
P.Y. Everything that helps the society we live in, whether business or non-profit organizations, I am more than happy to support. VEA’s cause definitely needs awareness in a society where everybody, especially women, is affected by appearances, brands, labels and status. My aim in collaborating with VEA Wear is mainly creating awareness on the importance of up cycling which is much more important than recycling. Every gram of rubber is of utmost importance as even if thrown in the garbage, it has an extremely bad effect on the environment. With up-cycling, there is no harm to the environment, where, and to prevent wasting, we can make use of the materials we already have into something else we can use, instead of producing it again and again with heavy machinery the way it is done in recycling. I believe that up-cycling is the future especially in Lebanon where innovation and creativity are exceptional.
Don’t you think the environmental awareness is still very primitive in Lebanon?
What else could be done for the ecology in Lebanon?
It is a big sacrifice for the Lebanese people to decide today to live a healthy life, not only personally but healthy towards Mother-earth. It is a big decision to take whether to be a responsible citizen or to stay in a superficial world.
Abusing and throwing cheap products around us, something as simple as the paper napkin, could harm us rather than make our lives better. The abuse of such items in our daily life will make us pay its price the double by throwing them.
Reducing the use of products in our lives (napkins, batteries, papers, electronics you name it…) can result in a decrease in energy usage, air and water pollution.
“Eco-friendly” is something that should be taken more seriously, especially women. And I would like to pass this message through your blog. Fashion and beauty are very important but not when they become an obsession. Shopping, brands and clothes can wait. The environment can’t. Besides, community’s lives are not measured by the lives of individuals. I am talking about the future, the near future.
Here is where VEA’s mission interferes. The environment doesn’t need us; we are the ones who need it.
How do you balance between your profession and motherhood where in your case both missions are noble?
As long as I am not working, I am with my son Paul. Quality time with him is the best thing I can offer him. Besides, our relationship is based on trust. We do lots of activities together.
What’s been your hardest mom moment so far?
Probably when he was 2 months old and I had to leave him for a business trip to US to meet President Bush. I remember very well while he was sleeping and me talking to him, explaining and justifying why I won’t be there for a short period of time. I literally apologized to him!
Rank the following in order of importance to you: Motherhood – Lebanon -Armenia – Democracy – Women’s Rights – Mother Nature – Freedom of Speech.
- Mother Nature
- Women’s rights
- Freedom of speech
Favorite book: La Symphonie Pastorale by André Gide
Current book: The Price of Politics by Bob Woodward
Favorite color: White
Perfume: Viviane by Viviane Debbas
Lebanese designer: Hass Idriss
International designer: Stella McCartney
Best destination for an outing with your son: Maldives
Biggest event in your life: when Paul was born
Most valuable thing: pictures of my mom
Don’t forget to pamper your moms and Mother Earth by supporting VEA Wear. You can buy VEA’s products online on www.veawear.com.
Enter the PROMOCODE: RITALOVESVEA
Get 20% discount upon checkout. The offer is valid till March 31st.
Happy Mother’s Day to all the moms out there!
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